Singapore’s "Gardens by the Bay" star eighteen "Supertrees”. These range in height from 25 to 50 metres and serve important environmental functions, like collecting rain water.
Singapore’s Supertrees
The story behind the employer brand photo
Enormous, futuristic trees made of concrete and steel soar skyward. At night, they are bathed in green, blue and violet light. The "Supertrees" of Singapore are one of the five images chosen to illustrate our employer brand. Why the Supertrees? As part of a unique and visionary project in the megacity, they embody our message of "Passion to innovate | Power to Change."
Just a few minutes from Singapore’s banking hub and nestled between skyscrapers and the sea, visionary city planners and architects have created a one-of-a-kind park landscape: "Gardens by the Bay." The centerpieces of these gardens are eighteen "Supertrees," gigantic steel sequoias that are themselves home to enclaves of exotic orchids, ferns and bromeliads.
The Supertrees, which range in height from 25 to 50 meters, are not only vertical gardens. They are technological marvels that serve important environmental functions: they collect falling rain to use for watering the plants they house, they measure the temperature, absorb heat and, if necessary, radiate it. Eleven of the eighteen trees are equipped with solar panels that generate power for the nightly illumination and to cool two greenhouses. At night, the trees come to life with light and sound.
162,900 plants
comprising more than
200 species
and varieties are planted on the 18 Supertrees.
"The Supertrees are part of an innovative environmental project inspired by the enormous challenges Singapore is facing," says Christine Knebel, who leads our employer brand project together with Farsana Jakubi. In Singapore, the city government, architects, engineers and environmental specialists have worked hand in hand on the project. Through their commitment to public spaces and greenery, they have made an important contribution to keeping modern Singapore attractive for tourists, and at the same time ensuring the city’s high quality of life.
In the Supertrees, we see an extraordinary combination of sustainable technologies and visionary architecture. They stand as an example of how people, working together, can bring about change and create sustainable innovations.
Christine Knebel, Corporate Advertising/Employer Branding
The Supertrees show what "Passion to innovate | Power to change" can really mean. Christine Knebel puts it this way, "In the Supertrees, we see an extraordinary combination of sustainable technologies and visionary architecture. They stand as an example of how people, working together, can bring about change and create sustainable innovations." And for precisely that reason, Bayer chose the image for its employer brand.
Join us, if you share our passion and commitment to change our world for the better. Because we invent solutions that will create a sustainable future for our planet.
